Jakarta, March 3, 2023 – Indonesia has great potential to become the main market for the laundry business by seeing significant growth that occurs from year to year. During the period 2021 – 2022 alone, the laundry business in Indonesia is expected to grow by 50 percent. This can be seen from the number of business penetration and expansion carried out by several business players in this industry.
Seeing the magnitude of this business growth, KasPro together with IZILOH, a Laundry Marketplace application that connects laundry businesses with consumers through various existing service features, officially announced their collaboration at the end of last February. This collaboration officially took place with the softening carried out by Rully Hariwinata, Chief Marketing Officer of KasPro, and Maria Eva Sriulina, CEO and Founder of IZILOH, at the Grand Launching of IZILOH which was held on 22 February 2023.
KasPro, which operates as an electronic money service and has a Bank Indonesia license, is present in the IZILOH application to provide payment convenience for users when they make transactions in the application. As an initial step, IZILOH users can already register their KasPro account and top up their balance as the means of payment used.
“Seeing the massive laundry market in Indonesia today makes us confident to work with IZILOH as a partner in expanding our business in this industry. With IZILOH’s high commitment to encouraging its ecosystem to utilize the digital information sector, we are ready to provide technological support to realize an even greater increase in digital literacy, especially for those actors in the Indonesian laundry sector,” said Rully Hariwinata as Chief Marketing Officer of KasPro.
From this collaboration, Rully said that the market reach owned by IZILOH was indeed in line with KasPro’s mission of increasing technological literacy and financial literacy which is currently being carried out intensively. This collaboration with IZILOH will also develop later with the presence of Cash-out services (Bank Transfer & Modern channels), P2P Transactions, QRIS, PPOB, and gold savings (GoldPro) for IZILOH users.
IZILOH itself is a bridge between providers and customers of the laundry business, helping to encourage this ecosystem to be able to evolve and adapt to all existing conditions. “The good synergy between us and IZILOH is expected to create a new revolution in the world of laundry. We are also ready to move forward with IZILOH in realizing a more digitally literate Indonesian society and continue to positively have a sustainable financial transformation and encourage an increase in the laundry entrepreneur business in Indonesia,” concluded Rully.
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